Project Ads
How would you think differently about your role if you started calling your change comms - ‘project advertising’?
How would you think differently about your role if you started calling your change comms - ‘project advertising’?
At some stage in your change you’re going to have to tell people about it. We all know this. So here's how ensure your message actually gets out.
In change projects the consideration of constraints is part of standard practice, yet we all have tendency to focus on the negative limitations: “Things we can’t do, or don’t have”. What if you flipped that narrative?
Rote-learned change frameworks and templates mean that people just copy and paste what they think should be there so they can ‘tick the box’. Then everyone acts surprised when the adoption efforts fail…
I’ve recently dived into David Goggins’ book - ‘Can’t Hurt Me’. It’s a fascinating, and heartbreaking read. However, there was one quote at the start of the book that stood out for me:
Fun fact - on the very first day of my corporate career, as a naive graduate, I was handed a 5-pg long list of acronyms. But it’s not the sheer quantity of acronyms that’s the worry here - it's something far more sinister...
This is disgusting, outrageous and frustrating.
If I tasked you with halving the total time of your project, incurring only minimally more cost and with minimal changes to output quality - how would you do it? - - - Here's what I'd be looking at.
It's EOFY, which means it's a time to look backwards and forwards. So here's a non-exhaustive index (of sorts) of The Change Leader Weekly from the last 12 months.
I need to admit a mistake I made a few years ago: I started using the word ‘change’. But change doesn't mean what you think it does...