Project Ads
How would you think differently about your role if you started calling your change comms - ‘project advertising’?
How would you think differently about your role if you started calling your change comms - ‘project advertising’?
I’ve recently dived into David Goggins’ book - ‘Can’t Hurt Me’. It’s a fascinating, and heartbreaking read. However, there was one quote at the start of the book that stood out for me:
Is it just me, or has “All the best” somehow become the passive-aggressor’s favourite way of saying “F-off, don’t let the door hit you on the way out”. Surely we can do better than that.
You decrease your fallibility by considering your fallibility.
Innovation is often born out of frustration. So, next time you hear a complaint about something taking too long, or not being the right fit - pay attention. There could be improvements lurking.
I’ve found that as a general rule, the more complex (and messy) the benefits attribution model built upfront, the more likely the project is going to be a mess down the line (scope creep, role disclarity, delays and cost runs).
Hard things are done by choosing the right next challenge, not leaping off the cliff and hoping you’ll fly.
Value is in the eye of the beholder. What you value isn’t what they do.
'On time' and 'on budget' aren't success measures, they just tell you how good you are at estimating.
Saying sorry isn’t always the answer. But, as a change leader, showing your humanity often is. People want to be led by a person, not a role.