How would you think differently about your role if you started calling your change comms - ‘project advertising’?
I’ve recently dived into David Goggins’ book - ‘Can’t Hurt Me’. It’s a fascinating, and heartbreaking read. However, there was one quote at the start of the book that stood out for me:
Is it just me, or has “All the best” somehow become the passive-aggressor’s favourite way of saying “F-off, don’t let the door hit you on the way out”. Surely we can do better than that.
Innovation is often born out of frustration. So, next time you hear a complaint about something taking too long, or not being the right fit - pay attention. There could be improvements lurking.
I’ve found that as a general rule, the more complex (and messy) the benefits attribution model built upfront, the more likely the project is going to be a mess down the line (scope creep, role disclarity, delays and cost runs).