And A Quick Note On:
When seeking voluntary adoption – look to learn from those in sales and marketing, not comms. (After all, no one really reads that corporate newsletter do they?)
And A Quick Note On:
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About the Author: Brendon Baker
Brendon is converting others to a radical new idea... Keep it simple.
As a leading expert in the field, Brendon Baker has consulted on over $10 Billion in key transformation projects and programs across a range of industries. This has included public infrastructure, business/cultural transformations, shared service implementations, restructures, process overhauls, technology deployments, social policy & more.
Brendon's mission is clear: Help Change Leaders Drive Real Value.