To Reflect: The $50 Note Difference
Ever put on a pair of pants for the first time in 6 months only to find a $50 note in the back pocket?
It’s quite a pleasant surprise. (And one that future generations may not get to experience given the ongoing societal shift away from cash).
You expected those pants to fit. You expected them to warm and protect your lower half. However, you didn’t expect them to pay for your lunch – and it probably made your afternoon.
That’s the $50 note difference.
How can you create little positive surprises into your standard processes to increase passive, word-of-mouth change adoption?