Valuable Change
(The Book)

What You Need To Know To Ensure Your Change Pays Off

Ok, let’s be real for a moment here.

Change is hard.

It takes a toll on you and your staff.

And yet, 85% of the time that painful, expensive change doesn’t pay off!

You just replace one band-aid with another.

But the good news is that it can be worthwhile.

Not only that, but your change can be smoother too.

The solution lies in simplicity.

And that’s where we find Valuable Change.

“Crucial reading for every Change Leader”

Valuable Change

What You Need To Know To Ensure Your Change Pays Off

The industry has over-complicated the art of change. From obtuse jargon to complex spiderweb maps that are stuck in the weeds. No one has time for that!

But what if there was a better approach? Something a little …Simpler? …Easier?

It’s time to drive truly Valuable Change by rediscovering the true simplicity at the core of your change, then drive true value by rapidly building momentum and hacking organisational influence.

Get Your Copy Today

It’s For Change Leaders

(At all levels)

Valuable Change is a Change Leader’s guide to breaking the limited, siloed shackles of ‘the way we do things here’.

The unfortunate reality is that ‘best practice’ projects have lost touch with where true success lies.

Ultimately change isn’t about delivering on-time or on-budget.

It’s about translating value into reality.

The remedy is to return to the whole picture….a simpler view of your change.

A view that’s enhanced with what I’ve learned from over $10 Billion in change experience and a tonne of recent developments in scientific research.

That is true Change Leadership.

It’s For Change Leaders

(At all levels)

Valuable Change is a Change Leader’s guide to breaking the limited, siloed shackles of ‘the way we do things here’.

The unfortunate reality is that ‘best practice’ projects have lost touch with where true success lies.

Ultimately change isn’t about delivering on-time or on-budget.

It’s about translating value into reality.

The remedy is to return to the whole picture….a simpler view of your change.

A view that’s enhanced with what I’ve learned from over $10 Billion in change experience and a tonne of recent developments in scientific research.

That is true Change Leadership.

You’ll Learn

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

The art of collaborative, continuous learning

Embedding the Learning Habit into our change efforts puts into place exponential levels of improvement. It is as effective as a multi-level-marketing scheme, but notably less dubious.

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

The art of collaborative, continuous learning

Embedding the Learning Habit into our change efforts puts into place exponential levels of improvement. It is as effective as a multi-level-marketing scheme, but notably less dubious.

You’ll Learn

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

The art of collaborative, continuous learning

Embedding the Learning Habit into our change efforts puts into place exponential levels of improvement. It is as effective as a multi-level-marketing scheme, but notably less dubious.

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

The art of collaborative, continuous learning

Embedding the Learning Habit into our change efforts puts into place exponential levels of improvement. It is as effective as a multi-level-marketing scheme, but notably less dubious.

Get Your Copy Today

Here’s what others are saying about Valuable Change

Cesar Abeid

Valuable Change is the best, most practical book on change leadership I’ve read to date.

Cesar Abeid

Host, PM for the Masses Podcast

Nick Gillan

I’m enjoying the book a lot – I like the style, the content, the pragmatism, the profundity-in-simplicity and the focus on having a compelling ‘why’.
Why didn’t I discover this 20 years ago??

Nick Gillan

National IT Service Delivery Manager,
Ramsay Health Care

Rebecca Bennett

The book came at just the right moment for me, giving me the tool I needed to reset and re-frame the Why for our Transformation program.
It's been a real game changer!

Rebecca Bennett

General Manager, Transformation

Philip Greisen

Never stiff or too intellectual. I love how you include science, theory and practical advice all in one.

Philip Greisen

Vice Pres. PROSAFE Solutions, and
Host, The Leader Think Podcast

Phil Buckley

Brendon has the rare ability to simplify complex topics and identify the principles and practices that unlock value.

Phil Buckley

President, Change with Confidence

Jon Westover

I really appreciated your insights and the simplicity of your approach. Very actionable and practical.

Jonathan H. Westover, PhD

Professor of Organizational Leadership
Woodbury School of Business

Ann Campea

I love your depth of knowledge based on your experiences. I would love to teach this!

Ann Campea

Host, The Everyday PM Podcast

Tim Reitsma

The Momentum Path is both simple to understand, yet complex in its meaning.

Tim Reitsma

GM, People Managing People

Brian Gorman

I loved the simplicity of your language.

Brian Gorman

Managing Editor,
Change Management Review

Leanne Hughes

All your ideas are fantastic!

Leanne Hughes

Host, The First Time Facilitator Podcast

Where To Buy Valuable Change

To celebrate the book being selected as one of the top leadership reads for 2022, we’ve just slashed the price across all written formats (no matter where you buy it!)

From us here at

Valuable Change Co.

*We ship free across Australia

Or from a top international retailer

Valuable Change(The Book)

What You Need To Know To Ensure Your Change Pays Off

Ok, let’s be real for a moment here.

Change is hard.

It takes a toll on you and your staff.

And yet, 85% of the time that painful, expensive change doesn’t pay off!

You just replace one band-aid with another.

But the good news is that it can be worthwhile.

Not only that, but your change can be smoother too.

The solution lies in simplicity.

And that’s where we find Valuable Change.

“Crucial reading for every Change Leader”

Valuable Change

What You Need To Know To Ensure Your Change Pays Off

It’s For Change Leaders

(At all levels)

Valuable Change is a Change Leader’s guide to breaking the limited, siloed shackles of ‘the way we do things here’.

The unfortunate reality is that ‘best practice’ projects have lost touch with where true success lies.

Ultimately change isn’t about delivering on-time or on-budget.

It’s about translating value into reality.

The remedy is to return to the whole picture….a simpler view of your change.

A view that’s enhanced with what I’ve learned from over $10 Billion in change experience and a tonne of recent developments in scientific research.

That is true Change Leadership.

It’s For Change Leaders

(At all levels)

Valuable Change is a Change Leader’s guide to breaking the limited, siloed shackles of ‘the way we do things here’.

The unfortunate reality is that ‘best practice’ projects have lost touch with where true success lies.

Ultimately change isn’t about delivering on-time or on-budget.

It’s about translating value into reality.

The remedy is to return to the whole picture….a simpler view of your change.

A view that’s enhanced with what I’ve learned from over $10 Billion in change experience and a tonne of recent developments in scientific research.

That is true Change Leadership.

You’ll Learn

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

The art of collaborative, continuous learning

Embedding the Learning Habit into our change efforts puts into place exponential levels of improvement. It is as effective as a multi-level-marketing scheme, but notably less dubious.

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

The art of collaborative, continuous learning

Embedding the Learning Habit into our change efforts puts into place exponential levels of improvement. It is as effective as a multi-level-marketing scheme, but notably less dubious.

You’ll Learn

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

The art of collaborative, continuous learning

Embedding the Learning Habit into our change efforts puts into place exponential levels of improvement. It is as effective as a multi-level-marketing scheme, but notably less dubious.

The core components of every truly Valuable Change

Learn the essence of what makes a project valuable – the three most Valuable Questions every change leader must answer.

The path to momentum that forges change fanatics

Simply put – your teams will make or break your efforts to deliver Valuable Change. No longer can they be cogs in the engine – you need active involvement and embedded innovation.

How to make more courageous decisions

Be guided through the two simple factors that I use time and time again to make courageous Change Leadership decisions.

The Value Equation that Underpins All Change Adoption

Drawing from modern behavioural science, you will uncover the equation that underpins our decisions on whether or not to do something. You will then learn how to stack the equation in your favour.

Two Insanely Powerful Shortcuts To Generating Buy-In

When focusing outward to the rest of your organisation and stakeholder base, you’ll draw on two of the most powerful shortcuts to generating change buy-in that I’ve ever seen.

Valuable Change
(The Book)